Pink used to be a colour people either loved or avoided. In 2026, it's a colour everyone is embracing — boys included.
And not pastel pink. Sakura pink. Bold, confident, unapologetic.
The evolution of pink in fashion
Pink has undergone a massive cultural shift globally. From being stereotypically feminine to becoming a symbol of confidence and self-expression for everyone. The Barbiecore trend of 2023 started it. Gen Z finished the job.
According to Vogue India, pink has entered the mainstream Indian menswear conversation for the first time in history in 2026.
Sakura pink — the perfect shade
Sakura pink sits between soft blush and bold fuchsia. It's warm enough to flatter Indian skin tones and bold enough to make a statement. It's the most universally flattering shade of pink we've found.
Get the Sakura Pink look
The Sakura Pink MMXXII — waffle-knit oversized top in sakura pink. For boys and girls who know that confidence has no colour code.
Sizes XS to XXXL. Shop new arrivals at BWgrab.
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